Spirit Halloween to open in the Fall in Midtown Shopping Center

June 28, 2015

spirithalloweenlogoSpirit Halloween, the largest Halloween store in the nation with over 1100 locations, is planning to open a Wards Corner location this Fall.  This seasonal chain has Halloween & fancy dress costumes for all ages, plus accessories & decor.

Spirit Halloween has signed a seasonal lease for the Fall and will be located in the former fitness center at Joan Dalis’ Midtown Shopping Center.


WC History: October 29, 1947 opening of Midtown Shopping Center

October 30, 2014

Images and text courtesy of the Virginian-Pilot:

67 years ago (October 29, 1947) 10,000 people crowded into the site labeled as the Midtown Shopping Center. Today, generally, we call the area Wards Corner – as many called it before the Midtown Shopping Center was constructed – and continued to call it after. Those on hand that evening witnessed the formal opening of the Shopping Center which was arranged by the developers, owners and operators of the 20-odd retail outlets there. The Principal speakers for the opening were Lt. Gov. L. Preston Collins, and the Norfolk City Manager C.A. Harrell. A second night of celebrations was scheduled for the 30th with an even larger crowd expected. Photos by Virginian-Pilot photographer Charles Borjes c/o The Sargeant Memorial Collection.


Firehouse Subs is open at Wards Corner

August 3, 2014

Firehouse_Subs_97625Firehouse Subs is now open at Wards Corner.

It is located in the Midtown Shopping Center located at the northeast corner of Wards Corner.  The official opening date was July 27, 2014.

John Knight wrote in saying:

“The restaurant is beautiful with a gorgeous mural depicting Midtown Shopping Center many years ago.  The owner’s and staff were all friendly and, of course, Firehouse makes the best subs!  This is a great addition to Ward’s Corner.”

Stop by and welcome Firehouse Subs to Wards Corner!

 


Liberty Tax coming to Midtown Shopping Center at Wards Corner

June 6, 2014

liberty logo1_fullLiberty Tax is opening a location in the Midtown Shopping Center in Wards Corner.  They plan to be located at the end unit of the shopping center on the E. Little Creek Road side.

The location will include a training center and plans to be open in approximately two months.

Liberty Tax Service is a Virginia Beach-based company specializing in the preparation of tax returns for individuals and small businesses.


Original Mattress Factory coming to Wards Corner

June 5, 2014

TOMFactory logoThe Original Mattress Factory is opening a new location in the Midtown Shopping Center.  It will be located in the spaces between the Radio Shack and the Jackson Hewitt facing E. Little Creek Road.

The Original Mattress Factory is a national brand that has 11 factories, over 100 showrooms and more than 400 employees.  One of those eleven factories is in Virginia Beach.  The Wards Corner store will be a showroom.

The estimated opening date is early Fall 2014.


Joan Dalis signs a lease for Wards Corner property

December 10, 2013

WCmidtownOver a year after completing the new facade at the Midtown Shopping Center, Joan Dalis has finally made a move and signed a lease with a new tenant.

A lease was signed today with Firehouse Subs to enter the Wards Corner market.  They are scheduled to be located to the left of Pearl Vision.

I remain hopeful that Ms. Dalis can move expeditiously in filling the remaining vacancies in the Midtown Shopping Center.

 

Update: The original title to this entry has been edited as being a bit unprofessional.  Apologies to anyone it offended.


Midtown Shopping Center progress pictures

July 12, 2012
Midtown Shopping Center, new facade progress pictures, July 11, 2012, Norfolk, Virginia, 1 of 4

Midtown Shopping Center, new facade progress pictures, July 11, 2012, Norfolk, Virginia, 1 of 4

Midtown Shopping Center, new facade progress pictures, July 11, 2012, Norfolk, Virginia, 2 of 4

Midtown Shopping Center, new facade progress pictures, July 11, 2012, Norfolk, Virginia, 2 of 4

Midtown Shopping Center, new facade progress pictures, July 11, 2012, Norfolk, Virginia, 3 of 4

Midtown Shopping Center, new facade progress pictures, July 11, 2012, Norfolk, Virginia, 3 of 4

Midtown Shopping Center, new facade progress pictures, July 11, 2012, Norfolk, Virginia, 4 of 4

Midtown Shopping Center, new facade progress pictures, July 11, 2012, Norfolk, Virginia, 4 of 4


Midtown Shopping Center facade rendering

March 18, 2012

Thanks to the Norfolk Department of Development for providing the below rendering of the new facade slated to go up on the Midtown Shopping Center (northeast corner of Wards Corner).  The construction is expected to begin very soon and last approximately 6 months.

New facade slated to be constructed on the Midtown Shopping Center at the northeast corner of Wards Corner.  aka Joan Dalis Martone Property

New facade slated to be constructed on the Midtown Shopping Center at the northeast corner of Wards Corner. aka Joan Dalis Martone Property


Joan Dalis reveals plan for new facade on Midtown Shopping Center

March 16, 2012

A press conference was held today, March 16, 2012 at 1:30PM in the parking lot in front of the old People’s location in the Midtown Shopping Center (northeast corner of Wards Corner).  There, acting Department of Development Director, Chuck Rigney announced Joan Dalis’ plans to spend more than 1 million dollars on a new facade and a redone parking lot, to include new lighting.  Some photos from the press conference are below.  This post will be updated with official images when they are received from the Department of Development.

Chuck Rigney, Acting Director of Development, introducing the Dalis and Martone families in attendance as well as City Council members

Chuck Rigney, Acting Director of Development, introducing the Dalis and Martone families in attendance as well as City Council members

Chuck Rigney, Acting Director of Development, introducing the Dalis and Martone families in attendance as well as City Council members

Joan Dalis (left) and the Dalis and Martone family members

Mayor Paul Fraim celebrating, "Wards Corner is Back!"

Mayor Paul Fraim celebrating, "Wards Corner is Back!"

Midtown Shopping Center - new facade, right side facing Little Creek Road

Midtown Shopping Center - new facade, right side facing Little Creek Road

Midtown Shopping Center - new facade, left side facing Granby Street

Midtown Shopping Center - new facade, left side facing Granby Street

Midtown Shopping Center - new facade, middle view

Midtown Shopping Center - new facade, middle view


Midtown Shopping Center assessed at $6,822,900

March 23, 2010
Midtown Shopping Center

Midtown Shopping Center

The Midtown Shopping Center at Wards Corner, also known as The Martone Property or The Dalis Property, is assessed by the City for $6,822,900.  It is zoned C3, it is 262ft from the nearest fire hydrant, and the property is 4.6 acres.

It has five (5) active code enforcement cases and the last follow-up inspection was July 23, 2009.  The property’s last public health code enforcement case was handled on January 10, 2008 based on a complaint of solid waste and rats.

NorfolkAIR

NorfolkAIR

Why is any of this information important enough to share with you?  Because it is all easily available on a new website provided by the City of Norfolk.  Visit the website for NorfolkAIR or Norfolk Address Information Resource.  It can be found at http://gis.norfolk.gov/norfolkair/ or in the links section on the right side of this website.

Explore the website and use it to stay informed.


Wards Corner’s Midtown Shopping Center described as “dead zone”

June 29, 2008

In today’s business section of a publication for property lawyers Melbourne, an article headlined as “Dead Zones” mentioned 5 retail dead zones. Midtown Shopping Center on the northeast corner of Granby Street and Little Creek Road was one of them. For years, the Greater Wards Corner Partnership has complained about the poor management of this shopping center. Any commercial real estate agent can tell you that the design of this center is obsolete. It is very hard to lease spaces that are extremely long and narrow. Retailers today want frontage for visability to the street or parking lot. We can only hope Ms. Joan Dalis, the owner of the Midtown Shopping Center, will sign on to the vision of the Greater Wards Corner Comprehensive Plan for the northeast corner.

MIDTOWN SHOPPING CENTER
2007 assessment $7.1 million
Year built 1946
Total square feet about 75,000 of retail space
Square feet under lease
Not disclosed
Notable Uncle Louie’s Restaurant served as a longtime place of civic activity.
BEFORE Southern Shopping Center was hip in the 1950s, and prior to sometimes trendy Janaf Shopping Center, there was the Midtown Shopping Cent er.
At the intersection of Granby Street and East Little Creek Road, the retail hub was a pivotal place of Norfolk business during the 1940s.
“We used to be the Times Square of the South,” said 78-year-old Nellie Francis, a 33-year Wards Corner resident and manager of the center’s Sarah’s Hallmark, one of a handful of stores left.
The center was eclipse d by other retail centers such as Southern Shopping Center and The Gallery at Military Circle, previously Military Circle Mall.
Midtown Shopping Center has struggled to attract tenants. It has several vacancies in contrast to the more vibrant shopping center across the street.
For 61 years, Midtown Development Corp. has owned the Midtown Shopping Center. The 4.6-acre property was assessed at $7.1 million last year, according to city records.
One of the center’s most popular tenants was Uncle Louie’s Restaurant. Famous for its savory Reuben sandwiches and seasoned egg salads, Uncle Louie’s was the center of civic, leisure and business activities for 21 years.
The eatery gave birth to the community group Wards Corner Partnership and hosted many political shindigs and other parties. The restaurant closed abruptly in 2005.
Three years later, that space and several others in the shopping center remain empty.
Larry Hecht, the center’s retail leasing agent at Harvey Lindsay Commercial Real Estate in Norfolk, said that although the building is older and requires work and a substantial financial investment, he has received calls from prospective tenants.
Hecht said he is waiting for the right people to come along. As a Norfolk native, he’s hoping for a turnaround.
“There’s still a lot of traffic that funnels through Granby Street and Little Creek Road,” Hecht said. “There’s money to be made there.”

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